Association football, commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel a ball around a rectangular field called a pitch. The objective is to score more goals than the opposing team by moving the ball beyond the goal line into a rectangular-framed goal. The game is traditionally played over two 45-minute halves, totaling 90 minutes of match time. With an estimated 250 million players active in over 200 countries and territories, it is recognized as the world’s most popular sport.
A soccer sponsor is an individual, business, or organization that provides financial or in-kind support to soccer players, teams, tournaments, or leagues in exchange for promotional benefits and marketing rights [1] [2] [3]. This strategic partnership allows brands to associate their name and image with popular sports entities, leveraging the sport’s global appeal and passionate fanbase to achieve various marketing objectives [4] [5].